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Geographical coverage Commercial strategy An important effort is made to multiply membership of companies from all countries. This happens through local partnerships and through an active and targeted marketing and communication policy. Localized websites
Country-specific versions of the site in their respective local languages will be developed, with queries being handled by a local SwenExpert and the introduction of relevant contacts such as embassies and chambers of commerce. Today, the function of the SwenExpert is centralized in France where the phone experts can answer in both English and French. Upgrade of the internet platform Improvement of functionalities Based on demand from members, new functionalities will be integrated in later versions to improve search and contact procedures. The right content
The aim is to expand the website with relevant content to meet the requirements of Swensee members and to avoid information overload. Swensee will develop partnerships with content providers and propose more targeted analyzing tools to facilitate decision-making. A new application for service providers A new application will be developed to reference service providers useful to operators for their international approach, such as transporters, insurers or bankers. The Swensee platform is made as a working tool for its members and Swensee will take in account their suggestions and requests.
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